The above title references a series of old comedy schticks (Google: Story Lady radio) that ran a long time ago consisting of short, wacky and funny radio vignettes for kids that a group of us once resurrected at a college radio station where I worked – think Fractured Fair Tales if you grew up a Rocky & Bullwinkle fan. Our college audience loved them in spite of its age because the humor was goofy, timeless and were just well written, great little stories. In the work that we do with the public, we also need to tell great little (or big) stories. Here’s how.
And once you’ve crafted the beginning, middle and end, and you’re comfortable telling your story, don’t wait, don’t worry too much about how to set it up, don’t introduce yourself first – just tell the story.