Behavioral Science:

Behavioral science is the science of how people behave. Or not. Working with the public, you know that human behavior can be hard (but not impossible) to predict and uncivil at times, delightful at others. Here you can read a collection of the latest news, handpicked by our seasoned and expert facilitators and trainers. Keeping up to date with the latest in behavioral science helps you better understand the people with whom you work and those you represent. And better understanding leads to better anticipation and preparation. As a result, better communication and facilitation is bound to happen. Read on, fearless facilitator, and be sure to send us a note about your reactions.


Behavioral Science

Making Change

You’ve probably noticed that we’re in a hard-to-explain business. I’ve largely given up trying to describe what I do for a living if the person asking isn’t already connected to it in some way. As Run DMC said, “It’s tricky.” There’s no simple soundbite answer, but one accurate ...
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Superiority Complex

Dale Carnegie, the incredibly influential How to Win Friends & Influence People book guy said, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bustling with prejudices and motivated by pride and vanity.” He said this ...
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Learning From Santa

Most of us would agree that Santa Claus is a pretty righteous dude. He’s not only in touch with himself, Mrs. Claus and the reindeer, he’s got a general handle on the emotional needs of every child on Earth. He never takes a Christmas Eve off or just phones it ...
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Outrage is a Money-Making Busine$$

Television advertising salespeople are having a spectacular summer! One major marketing analytics firm projects 2022 mid-term political ad spending to exceed $8.8 billion. To put that in perspective, the 2018 midterms generated only $3.9 billion, and $9.5 billion was spent during the much higher profile 2020 presidential election. If you’ve ...
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Building Meaningful Relationships

We spend so much time worrying about the content and process of the projects and initiatives that we’re involved with that we lose sight of what’s right in front of our eyes. Never forget that ultimately we’re in the people business – the relationship business. That means building rapport by ...
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