Start With a Question, Not Just Your Argument
Most institutions start their encounters and meetings with the public intending to transfer the data and information that exists in their heads, across the room or table and into other people’s heads. Typically, they lay out their best argument (which worked well for them in graduate school) and, if there’s any possible disagreement to it, the public responds with their best and louder counter-argument. And thus begins a series of one-sided speeches and accusations where neither side listens to or hears the other.
Questions are the most effective and empathic way to communicate with and connect with people. Ask them well.