Whatever you’re trying to get across, remember that it’s about the why, not just the what. People need reasons – evidence to believe whatever it is that you’re trying to get across. All engagement and all conflict resolution have to begin with a common understanding and acceptance of the basic facts and information. The burden of providing that understanding needs to be more on the deliverer of that information – not just on the receiver. People’s understanding requires accepting not just what is factual and true, but why it’s factual and true – communicators need to provide the evidence behind the facts in a succinct, simple way. Read More