I promised myself not to pontificate again about government not communicating to people very well, although it rarely does (… and you see where that’s gotten us). Don’t get me wrong, there are some truly gifted communicators working in government, but they’re usually working with one hand, both feet and a lip tied behind their backs by the system.

So, the problem is when science and expertise meet bureaucracy, things tend to get verbose, loquacious, garrulous, and orotund. In other words, annoyingly long and ineffective. Wordy-ness confuses and frustrates people, so start by simplifying.