Stories make facts memorable. Research suggests that people forget nearly half of what they learn within 20 minutes (80% is gone in a month), but stories help fix that problem. So, getting people to understand and remember what you want them to know about whatever you’re planning or doing takes real effort, not just spewing data. Realize what your data and facts will truly mean to people and how it will affect them, and build a story from that. Great leaders are almost all great storytellers and here are some keys to doing it well.