Government officials started calling the public customers several years ago which, I guess, was an homage to the pressure that “government needs to run like a business”, which is BS because government isn’t, and isn’t supposed to be, a business – but don’t get me started. We can continue this argument at a later date, but, let’s accept that “customer” description for a moment and consider the 13 points for building customer trust and how it works in the public sector. Read More…