For just a brief moment, you might have thought that this “brief” headline was referring to underwear – if that got your attention, mission accomplished. This is actually not about underwear, but it is about the importance of being brief. In this age of hyper communication with everyone vying for your attention using more means and tools than they’ve ever had before, you and everyone else are simply overloaded with information. So, when you come along with something important to say, you not only have to get your audience’s attention but keep it, and the most effective way to do that is to be interesting and brief.