Facts and data will inform, but emotion is what motivates change and decisions. Emotional triggers are behind every behavior, including the ones that you need to elicit from the people you’re trying to reach and involve. Perceptions drive people to engage with you and emotion will motivate them to co-produce decisions with you. Anger is a most effective motivator, and used wisely, can benefit the right things for the right reasons. Consider Jon Stewart’s testimony to Congress on behalf of 911 responders. Read More…