Roger Schank is a cognitive scientist who said, “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” The days of experts delivering data and facts to educate and motivate people are over. We love stories because we’re able to inject ourselves into them, we relate to what we’re hearing and project … imagine ourselves in them. Here’s the why.

Smart public sector managers understand this phenomenon and now use it to their advantage in communicating with their citizens. Read More …