We’ve talked a lot here about risk assessment – the science of measuring the bad things that happen and the magnitude of harm – vs. risk communication, the art of helping people understand and act (or not) on the science and the math of risks. Some risks are high probability with big consequences, like roller skating on the freeway during rush hour. Some risks are high probability with low consequence, like a water balloon fight with the kids. Some risks are low probability with very high consequences, like the current coronavirus pandemic and the tragic story that follows. Read more