Nothing happens in the work that you do with the public without being able to communicate well with people. Communication – the exchange of information. One big challenge that we frequently face is how difficult it is for some clients to realize what effective communication requires. I can’t count the number of times managers and experts have defended their public communication efforts in saying something along the lines of, “We gave them all the data, we mailed out a flyer six months ago and it’s on our website!” So now clients are confused and frustrated because the people who are affected complain that they didn’t know, or they clearly don’t get it, or do indeed understand what you plan to do and now they’re really pissed. Here’s a very brief take on four (4) great tactics or principles that good leaders use to communicate well.