The word existential might be approaching overuse right now, but I think that the biggest existential threat to the work that we do with the public in democracy and for the greater good may likely be the proliferation of disinformation. Weaponized propaganda and bull$#it amplified by the current cultural climate, social media, infotainment and angertainment broadcast media world is a malignancy in support of someone’s – or some group’s – self-serving position. Facts, truth, ethics and consequences are irrelevant; winning for them and destruction for you is the only objective. The harm in this is no more obvious than with discussions around climate change.