I’m sure that you’re proficient with the overall do’s and don’ts of reaching, working with and engaging people in communities. But, fact is, that real success most often comes from the doing all of the little, seemingly innocuous things really right. Like, for instance, expressing authentic gratitude to the people with whom you’re engaging and meeting with. People lead busy lives, and these days people tend to be more stressed than they have been in past years, so giving up their time and attention to you is worth honoring.

At the end of public meetings, I’m sure you’re gracious in thanking people for coming. But timing makes a difference. Sincere, anticipatory gratitude at the very beginning of processes goes a long way in setting the stage and earning the emotional commitment of people. Read on.