The gap between government and the people that it’s supposed to serve is more of a chasm than it’s ever been before. Government has rarely done a stellar job of communicating with its constituents; government and real people speak two different languages. People have never had access to more information, and people have never been less informed. Government-speak tends to be grounded in law, academia and detail, and most regular humans tune that out in favor of something far more straightforward, sounding like what most people like to characterize as “common sense.”

And that opens the door for nefarious actors who can deliver industrial grade lies and propaganda in the language of common people, which has gotten us to where we are today. For public servants to regain a reasonable level of credibility with most people, they’re going to have to learn to speak the language of regular people and through media that people like to consume. We can help.