When I was a kid, I assumed that MATH stood for Mental Abuse To Humans – it was not my best subject. But that got me interested in acronyms, which comes in really handy when you’re trying to communicate lengthy, complicated things in a briefer way. The problem is those acronyms become their own language for people who live and work in that language. It’s very handy and useful until you’re trying to inform someone who doesn’t routinely speak your language.

The daily volatility and uncertainty is requiring all of us, from federal government employees to local business communicators, to reassess how to deal with the chaos and noise. You might consider these five categories.

We need to deliver science and truth as skillfully, empathically and convincingly as those who are currently delivering bull$hit and propaganda.