Giving the governed access to their government is a critical part of authentic, effective public involvement. But engagement can’t be just a zero-sum numbers game. It’s about bringing people in to learn, weigh, consider, discuss and really contribute to the best decisions for everyone’s collective interests. Online and video engagement is the game changer that provides more access to people who didn’t believe they had access. Public Participation is about what we can help them do with that access. And if you’ve ever wondered who could get pissed off about ice cream, read on.