Behavioral Science:

Behavioral science is the science of how people behave. Or not. Working with the public, you know that human behavior can be hard (but not impossible) to predict and uncivil at times, delightful at others. Here you can read a collection of the latest news, handpicked by our seasoned and expert facilitators and trainers. Keeping up to date with the latest in behavioral science helps you better understand the people with whom you work and those you represent. And better understanding leads to better anticipation and preparation. As a result, better communication and facilitation is bound to happen. Read on, fearless facilitator, and be sure to send us a note about your reactions.


Behavioral Science

Convincing the Mask-Less

We’re watching what will turn out to be the costliest and most tragic risk communication failure in modern human history. I’m talking about communicating the probability and magnitude of risks that actually harm people but don’t bother them enough for them to do anything about. We’re setting new COVID-19 daily ...
read more →

Emotion Feeds Decisions

In the practical, objective, scientific method world of observation, testing and refined decision making that most of us are tied to, it is sometimes easy to dismiss the emotional elements as fluff, irrelevant, and to be avoided. But any objective reasoning, especially in the public sector, invariably requires an element ...
read more →

Face Mask Engagement

There’s an old saying that You do not need a parachute to skydive, you only need a parachute to skydive twice, which I think relates nicely to the face mask debate. Science says wearing face masks in public will prevent a lot of coronavirus illness and death and many of ...
read more →

The Year of Apology?

I’m quite sure that you’ll agree that 2020 is one for the books. 20-20 hindsight may be forever ruined as a positive reference. But on top of everything else going on, this may end up being known as the year of apology. There are a lot of obvious and not ...
read more →