Behavioral Science:

Behavioral science is the science of how people behave. Or not. Working with the public, you know that human behavior can be hard (but not impossible) to predict and uncivil at times, delightful at others. Here you can read a collection of the latest news, handpicked by our seasoned and expert facilitators and trainers. Keeping up to date with the latest in behavioral science helps you better understand the people with whom you work and those you represent. And better understanding leads to better anticipation and preparation. As a result, better communication and facilitation is bound to happen. Read on, fearless facilitator, and be sure to send us a note about your reactions.


Behavioral Science

Health Literacy Saves Lives

In the 1950s, thousands of people died annually and tens of thousands were paralyzed by polio. People celebrated and embraced the science that developed the vaccine that quickly eradicated that disease in the U.S. But COVID-19 has produced an entirely different public reaction and health policy experts are wrestling with ...
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Or Will Zoom Wreck Us All?

Zoom and any of the several other video conferencing platforms that we’re all are using these days has saved our bacon in the past year. I can’t imagine what life might have been like without these platforms. But, as we (in The Participation Company) can attest, Zoom fatigue is really ...
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Convincing the Mask-Less

We’re watching what will turn out to be the costliest and most tragic risk communication failure in modern human history. I’m talking about communicating the probability and magnitude of risks that actually harm people but don’t bother them enough for them to do anything about. We’re setting new COVID-19 daily ...
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Emotion Feeds Decisions

In the practical, objective, scientific method world of observation, testing and refined decision making that most of us are tied to, it is sometimes easy to dismiss the emotional elements as fluff, irrelevant, and to be avoided. But any objective reasoning, especially in the public sector, invariably requires an element ...
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