Warren Buffet said, “Trust is like the air we breathe – when it’s present, nobody really notices; when it’s absent, everybody notices.” The components of trust are important to recognize: think authenticity, rigorous logic and empathy.

Most of us don’t trust social media, but most of us still use it. Are we nuts?

The truth is that we’re not very good at judging who or what to trust. We tend to buy into people who sorta sound like they know what they’re talking about. That’s how con men and grifters have always succeeded, and probably always will. Our unconscious bias is at work.