Learn the Right Words to Use

Our inability to communicate with each other is spooky. (Gratuitous Halloween reference.) By every reasonable, credible, objective source that I can find, it can be safely said that nearly 97% of experts know that the climate is changing rapidly and human activity is a major contributor. But climate denial is a multi-billion dollar industry employing highly paid wordsmiths to create doubt.

A recent study found that 34% of Americans don’t believe in global warning caused by humans, and in spite of the fact that many experts think it’s clearly the biggest issue people face, a recent Yale study found people rank 16 other issues as more important. To find some consensus on addressing this, we’ll need better skills for talking with each other and it starts with rebuilding trust. Read More …

Knowing your audience leads you to the Platinum Rule of Communication.