Information and News Literacy

Have too many of us lost the ability to think critically? Maybe. One of the toughest challenges that we face is finding and agreeing on common, evidence-based facts. We’ll never agree on the truth until we can do that. Public engagement requires a collective, common understanding of information – thus the Inform level of the IAP2 public participation Spectrum. When news is the source of information, consumers need to parse out what they’re reading, seeing or hearing, which requires a level of literacy. My longtime pal Michelle Olson is the 2021 chair of the Public Relations Society of America.

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