Most public presentations delivered by professionals working in the public sector tend to sound and look more like the presentations they might deliver to their peers at professional conferences. Those data driven oratories and PowerPoint extravaganzas are swell for impressing colleagues and generating juicy happy hour discussions later at the bar. But that approach fails miserably when your audience is comprised of real human beings who are concerned they might somehow suffer as a result of what you plan to perpetrate. People learn best through stories – we’re hardwired that way. Told well, they get and keep our attention. And when you connect those stories to the ‘‘why’’ of what you’re trying to explain, magic happens. Make more magic.