The Participation Blog

Public Emotional Connections

Most of what’s written and discussed about public participation these days emphasizes online engagement and that’s understandable. It’s still new enough, organizations are able to reach an exponentially larger audience, and users’ comfort level and convenience continues to grow. But the rules aren’t really any different than they’ve always been; it’s still the relationship business and we need to understand what citizen consumers feel in order to make useful connections.

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