As professionals who work with the public, and as U.S. citizens, one of the more confounding questions to ponder is trying to understand how easily 30-40% of the voting age population has been, and continues to be, deceived, fleeced and conned. In last month’s issue of this little digest, we offered you a piece that explained how, according to new research, 40% of people would prefer to choose ignorance so that they have an excuse to act selfishly – choosing willful, intentional ignorance. I offer, as evidence, many people’s reaction to the COVID-19 vaccine and mask mandates for a disease that was, at the time, the leading cause of death in the U.S., as well as the storming of the Capitol on January 6^th. As sad and as hard as it is to accept, there’s a thesis that says, not only are we bad at recognizing bullsh%$, we don’t really care.