Dealing with the level of public conflict and abject hate that we all enjoy in the U.S. these days is no easy task; in fact, with true zealots, it feels impossible. How can you influence people’s supposedly irrational beliefs and behavior when how they feel is so visceral, so engrained that it’s actually their identity – it’s who they are. There’s so much more to dissect around understanding people’s outrage, ego and greed than we have space for here – we can talk about it next time I see you – but this clip from Starts With Us provides some insight and hope