Behavioral Science:

Behavioral science is the science of how people behave. Or not. Working with the public, you know that human behavior can be hard (but not impossible) to predict and uncivil at times, delightful at others. Here you can read a collection of the latest news, handpicked by our seasoned and expert facilitators and trainers. Keeping up to date with the latest in behavioral science helps you better understand the people with whom you work and those you represent. And better understanding leads to better anticipation and preparation. As a result, better communication and facilitation is bound to happen. Read on, fearless facilitator, and be sure to send us a note about your reactions.

Brain

Behavioral Science

Learning From Santa

Most of us would agree that Santa Claus is a pretty righteous dude. He’s not only in touch with himself, Mrs. Claus and the reindeer, he’s got a general handle on the emotional needs of every child on Earth. He never takes a Christmas Eve off or just phones it ...
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Outrage is a Money-Making Busine$$

Television advertising salespeople are having a spectacular summer! One major marketing analytics firm projects 2022 mid-term political ad spending to exceed $8.8 billion. To put that in perspective, the 2018 midterms generated only $3.9 billion, and $9.5 billion was spent during the much higher profile 2020 presidential election. If you’ve ...
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Building Meaningful Relationships

We spend so much time worrying about the content and process of the projects and initiatives that we’re involved with that we lose sight of what’s right in front of our eyes. Never forget that ultimately we’re in the people business – the relationship business. That means building rapport by ...
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Suck it up, Buttercup

You’re doing stressful work with stressed out people in an especially stressful time. Did I mention that we’re all stressed? I’m not trying to diminish the real challenge that many people are facing these days, but doing the work that you do is important and not for the faint hearted. ...
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Engaging Vaccine-Hesitant People

One of the biggest challenges of our time is convincing people that it’s a good idea to keep themselves and each other alive. Sounds ridiculous to say that, doesn’t it? But engaging and influencing people to do what’s in their best interest is often the task of professionals working in ...
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