The Edelman Trust Barometer has measured and tracked public trust in institutions globally for several years, so, to understand this death of trust, we go to the horse’s mouth – Edelman. This is a long piece of video from the Aspen Institute, but if you want to understand this phenomenon – and you should – this will be worth your time.
Your biggest chunk of constituents, customers, citizens, or however else you’d like to characterize the public, belong to the millennial generation, today’s 18 – 35 year olds. And these folks aren’t happy either.
And one last take on the subject of rebuilding trust.