Trust From the Horse’s Mouth
The Edelman Trust Barometer has measured and tracked public trust in institutions globally for several years, so, to understand this death of trust, we go to the horse’s mouth – Edelman. This is a long piece of video from the Aspen Institute, but if you want to understand this phenomenon – and you should – this will be worth your time.
Your biggest chunk of constituents, customers, citizens, or however else you’d like to characterize the public, belong to the millennial generation, today’s 18 – 35 year olds. And these folks aren’t happy either.
And one last take on the subject of rebuilding trust.