“… you like me, right now, you like me!”– Sally Field

That classic and often misquoted quote from Sally Fields’ Academy Award acceptance speech speaks to one of Robert Cialdini’s principles from his groundbreaking book, Influence. The idea being that communication that truly influences people resides in seven factors – one of which is the fact that we respond well to people that we like and not so much to people that we don’t (like). So if you’re trying to get a point across, you are as much or more important than the content that you’re trying to convey. People need to buy into the messenger before they’ll buy into the message.