Charm School

Research has shown that people can make judgements about someone’s likeability, trustworthiness and competence after seeing their face for less than a tenth of a second. Nonverbal communication factors are even more important for the people doing the judging when trust is low and concern is high, which defines much of the work we do with the public. Nonverbal factors depend less on the content of what you say than it does on how you sound and look saying it. And by look, we mean your demeanor, your presence, your visible interest and attitude. Now that most of us are working online/on-camera, I think the focus on these non-verbal factors needs to be taken even more seriously.

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