Behavioral Science:

Behavioral science is the science of how people behave. Or not. Working with the public, you know that human behavior can be hard (but not impossible) to predict and uncivil at times, delightful at others. Here you can read a collection of the latest news, handpicked by our seasoned and expert facilitators and trainers. Keeping up to date with the latest in behavioral science helps you better understand the people with whom you work and those you represent. And better understanding leads to better anticipation and preparation. As a result, better communication and facilitation is bound to happen. Read on, fearless facilitator, and be sure to send us a note about your reactions.


Behavioral Science

Once Upon A Time

Roger Schank is a cognitive scientist who said, “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” The days of experts delivering data and facts to educate and motivate people are over. We love stories because we’re able to inject ourselves into ...
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Anger as a Motivational Tool

Facts and data will inform, but emotion is what motivates change and decisions. Emotional triggers are behind every behavior, including the ones that you need to elicit from the people you’re trying to reach and involve. Perceptions drive people to engage with you and emotion will motivate them to co-produce ...
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