Behavioral Science:

Behavioral science is the science of how people behave. Or not. Working with the public, you know that human behavior can be hard (but not impossible) to predict and uncivil at times, delightful at others. Here you can read a collection of the latest news, handpicked by our seasoned and expert facilitators and trainers. Keeping up to date with the latest in behavioral science helps you better understand the people with whom you work and those you represent. And better understanding leads to better anticipation and preparation. As a result, better communication and facilitation is bound to happen. Read on, fearless facilitator, and be sure to send us a note about your reactions.

Brain

Behavioral Science

Sorry is Still the Hardest Word

The power of an apology can’t be dismissed. When people feel like they’ve been mistreated, nothing less than an apology by the perpetrator will suffice – if you want some kind of decent relationship with the mistreated. But it’s incredibly difficult for ego driven people to accept or do it. ...
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Heart First, Head Second

It’s been mentioned before but it bears repeating: most of the best information that we have about motivating human behavior comes from business – not government. After all, it’s been projected that $558 billion will be spent on advertising in 2018 to convince you to make your teeth whiter, buy
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